The use of
social media in the retail sector has been undergoing various changes in the
recent past. A number of retailers have taken to the social media platforms to
ensure that they keep abreast with the developments of their trade and to
engage with their customers. This has enabled them advance their trade and
satisfy the needs of their customers.
K- Mart for instance has been able to associate
with its customers in influencing their purchases and how they buy them. This
is an association that is pegged on the strategy that the retailers have in
affecting the sales in the market. Therefore, in the process of achieving their
strategy, they will do the best to ensure that this is achieved by exploiting the
social media as one of the platforms.
Again, the same
retailer has been able to advertise their products through the platforms as
well as to develop the content strategy for the years that are ahead of them.
As part of the
leadership style that has been taken up by the K Mart retail chain, the style
of leadership has been that of collaboration and consideration of what the
clients want. This has been pegged so much on social media where opinions are
taken and they are analysed by the management for the benefit of the retail
chain.
The connection
they have had with the community is also commendable in many respects. The
community, through the engagement they have on social media feels part of the
business and this play a role of ensuring that their professionalism is in
accordance with the culture of the community.
Thank you for reading and please leave your comment !!
References
Bernie B (2010) How Retailers
Engage Consumers with Social Media and Mobility, Wiley
Mind Tools, Retrieved From http://www.mindtools.com/pages/article/newSTR_91.htm
on 10th September,2014.
Retail Potential, Retrieved From http://www.retailpotential.com/social-media-essentials/
on September 10, 2014
Shama
K. (2013) The Zen of Social Media Marketing: An Easier Way to Build Credibility and
Increase Revenue, Small Biz
I agree with the idea of Kmart's social media. And I'm pretty sure Kmart is one of the successful budinesses in Australia, and also it's attempting to obtain benefits from Mckinsey's social technology levers. However, you may need to describe the social media they implemented little bit in details. For instance, why they use it and how?
ReplyDeleteRegards,
Thank you Younis for your comment ,, I'll consider your feedback and I'll outline later why Kmart uses social media and how,,thanks again!!
DeleteHi Fatoo Abdullah,
ReplyDeleteI liked reading your short post! You have talked about KMart implementing Enterprise 2.0 strategies utilizing the social media. But, as told by Younis, you could have bit more elaborated upon how KMart used the social media in achieving success. Anyways, nice post! Keep it up!! Happy blogging days ahead!!!
Thank you Kaushik for your kind comment ,I appreciate your feedback,,
DeleteHi Fatimah, Thank you for posting this.
ReplyDeleteI was amazed when i read this, you outlined how Kmart gain the most customors.
Welcome Faris,I'm so happy for your positive comment,,
ReplyDeleteNice, short and clear post.
ReplyDeleteThank you for the post, I enjoyed reading it.
It would be awesome if you could add more details about the social platforms used
and how it benefits Kmart Business.
In my blog I wrote about ASOS implementation of social tools
check it out:
http://yamansahfi.blogspot.com.au/2014/09/asos-absolutely-social-online-store.html
Thank you for sharing me your comment,,I've explained a little bit of the social platforms used,,but it was so short,,
ReplyDeleteinteresting I go to Kmart always but didnt pay attention on their social media stuff.
ReplyDeletethanks for introducing this