Blog Activity 4

Welcome all, in the final blog of an Assessment Item 1.In this week we should chose a 
 professional service organization: identify, then we will discuss how they are using a blog or
 a wiki to enhance their business.

Let me start : 

                                                http://www.ey.com/AU/en/About-us 

Ernst and Young Company is a professional service company that was founded by Ernst and Young (Ford, Bornstein, Pruitt & Young, 2010). This company provides various professional services throughout the world and has hundreds of branches that are spread out in over one hundred countries. This post analyses how Ernst and Young Company uses blog post to enhance their business. 

How Ernst and Young Use blog posts to enhance business

Ernst and young company send blogs that have attractive pictures about the services they offer. These pictures show various professionals at work and display various modern machineries (Ford, Bornstein, Pruitt & Young, 2010). In addition, Ernst and Young Company posts blogs about various services that they offer to communities throughout the world such as charitable services, sponsorship programs and training programs. The blogs posted by Ernst and Young Company have several links (e.g. http://familybusinessblog.ey.com/) that direct viewers of these blogs to various services in their company. When viewers navigate through the blog posts, they add their knowledge about this company and this is a good way of advertising the company (Ford, Bornstein, Pruitt & Young, 2010). The blog posts of Ernst and young Company has space for viewers to send their reviews about the operations of the company. This is a very important tool for advertising their financial services in the world. Most blog posts that are sent by Ernst and young staff focus on the most attractive services in the financial sector together with their costs. This helps the company to direct more traffic to their website.

Finally, blog posts have played an important role in advertising Ernst and Young Company. Addition of pictures in blog posts has made them to be attractive to viewers and informative. In addition, provision of various links to their website makes it easy for customers to access information about their services easily.

Thank you for reading and please add your feedback!!

References

Ford, B. R., Bornstein, J. M., Pruitt, P. T., & Young, E. (2010). The Ernst & Young Business Plan Guide. Chichester: John Wiley & Sons.

 

Blog Activity 3

    Hi all.and big welcome in my blog. In this week’s activity we should select an
organisation  and to identify and discuss some of the major benefits and value levers
 associated with implementing Enterprise 2.0. 
Social technology enables enterprises to perform their sales and marketing functions more efficiently and link directly with their consumers (Klososky, 2010). Through social technologies, a firm is able to derive consumer insights and present discussion forums for product reviews.

For example, McDonald’s a fast food franchise enterprise can use social tools to perform its sales and marketing functions in a number of ways.
 


The enterprise can derive insights from customers by conducting online surveys to receive customers’ feedback (Klososky, 2010). For example, before making changes on their fast food products, the firm may conduct a survey to gather responses from customers and view the expected response.

Social technology is also important for marketing, interaction with consumers and communications (Klososky, 2010). Due to the increased presence of consumers on social technology tools, the enterprise can use these avenues to communicate directly with customers inform them of new products and changes in the existing products. Additionally, it can be used as a channel for receiving consumer complaints on the existing products. Therefore, the enterprise eliminates any intermediaries that exist between themselves and the consumer in terms of marketing.

Social commerce is another advantage of using social technology for sales and marketing (Klososky, 2010). For McDonalds, social commerce is an advantage because the clients can make orders online and receive the deliveries at their doorsteps. It creates customer loyalty, because the consumers do not have to make their food orders physically, they make them virtually.

Finally, an important aspect of sales and marketing is customer services. Social technology provides a platform for enterprises such as McDonalds to improve on the customer care services. It is important to note that social technology is a lever, which can enable enterprises to increase on service provision. 

                        Thank you and absolutely

References

Klososky, S. (2010). Enterprise social technology: helping organizations harness the power of social media, social networking, social relevance. Austin, Tex.: Greenleaf Book Group Press.

http://books.google.co.ke/books?id=9tTeUrEvrYcC&printsec=frontcover&dq=Social+technology&hl=en&sa=X&ei=pG_0U76SMvH64QTE_4HwCA&redir_esc=y#v=onepage&q=Social%20technology&f=false