Blog Activity 4

Welcome all, in the final blog of an Assessment Item 1.In this week we should chose a 
 professional service organization: identify, then we will discuss how they are using a blog or
 a wiki to enhance their business.

Let me start : 

                                                http://www.ey.com/AU/en/About-us 

Ernst and Young Company is a professional service company that was founded by Ernst and Young (Ford, Bornstein, Pruitt & Young, 2010). This company provides various professional services throughout the world and has hundreds of branches that are spread out in over one hundred countries. This post analyses how Ernst and Young Company uses blog post to enhance their business. 

How Ernst and Young Use blog posts to enhance business

Ernst and young company send blogs that have attractive pictures about the services they offer. These pictures show various professionals at work and display various modern machineries (Ford, Bornstein, Pruitt & Young, 2010). In addition, Ernst and Young Company posts blogs about various services that they offer to communities throughout the world such as charitable services, sponsorship programs and training programs. The blogs posted by Ernst and Young Company have several links (e.g. http://familybusinessblog.ey.com/) that direct viewers of these blogs to various services in their company. When viewers navigate through the blog posts, they add their knowledge about this company and this is a good way of advertising the company (Ford, Bornstein, Pruitt & Young, 2010). The blog posts of Ernst and young Company has space for viewers to send their reviews about the operations of the company. This is a very important tool for advertising their financial services in the world. Most blog posts that are sent by Ernst and young staff focus on the most attractive services in the financial sector together with their costs. This helps the company to direct more traffic to their website.

Finally, blog posts have played an important role in advertising Ernst and Young Company. Addition of pictures in blog posts has made them to be attractive to viewers and informative. In addition, provision of various links to their website makes it easy for customers to access information about their services easily.

Thank you for reading and please add your feedback!!

References

Ford, B. R., Bornstein, J. M., Pruitt, P. T., & Young, E. (2010). The Ernst & Young Business Plan Guide. Chichester: John Wiley & Sons.