Blog Activity 2

In this week we have 2 options of  week’s activity. I've chose the second option that we should use a mix of resources (library databases, news, blogs, social media platforms), identify further examples of companies using social tools to achieve enterprise objectives.Then we should discuss these examples in relation to E2.0 principles, Wikinomics business models.

Social media is a platform that is gaining popularity in the advertising world today. It has been considered as one of the most efficient means of reaching to a wide range of consumers using minimum cost and time (Evans & McKee, 2010). Various giant multinationals such as dell, EBay, Samsung, and Toyota have embraced this platform with their impressions hitting over 2 billion. These giant companies have used this media to meet varying enterprise objectives such as marketing for a new product, boosting their sales value, expanding customer knowledge on their products, and interaction with various stakeholders (Mangold & Faulds, 2009).

Social media constitute of various online-based platforms, which gives people an opportunity to interact online using technological application. It enables an individual to interact while gaining much-needed information. The most common social medial platforms that businesses have adapted include facebook, twitter, blogs, Linkedln, and YouTube (Tuten, 2008). Using these platforms, organizations have been able to communicate with their clients using minimum costs while achieving a significant milestone in their objectives. 

    

Finally,Social media does not work for everyone who chooses it to attain a specific goal. A lot of professionalism is required for one to succeed in using the platform to attain their enterprise goals (Saravanakumar & Suganthalakshmi, 2012). The first step that one needs to take while considering it as a mode of communication is to plan on the kind of message that one wants to convey. The message being put across should have a direct correlation with the organization’s mission or objectives. The media adapted should be able to develop a connection with intended audience. The message should be able to portray a personal brand, which is a representative of the organization. One should maintain an image of professionalism and expertise while using social media at all times while interacting with the clients in order to enhance credibility.

Please feel free to leave your comment  here :)

 

References

Evans, D., & McKee, J. (2010). Social media marketing: The next generation of business engagement. Indianapolis, Ind: Wiley Pub.

Mangold, W. G., & Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix. Business horizons, 52(4), 357-365.

Saravanakumar, M., & Suganthalakshmi, T. (2012). Social media marketing. Life Science Journal, 9(4), 4444-4451.

Tuten, T. L. (2008). Advertising 2.0: social media marketing in a web 2.0 world. Greenwood Publishing Group.