Blog Activity 3

    Hi all.and big welcome in my blog. In this week’s activity we should select an
organisation  and to identify and discuss some of the major benefits and value levers
 associated with implementing Enterprise 2.0. 
Social technology enables enterprises to perform their sales and marketing functions more efficiently and link directly with their consumers (Klososky, 2010). Through social technologies, a firm is able to derive consumer insights and present discussion forums for product reviews.

For example, McDonald’s a fast food franchise enterprise can use social tools to perform its sales and marketing functions in a number of ways.
 


The enterprise can derive insights from customers by conducting online surveys to receive customers’ feedback (Klososky, 2010). For example, before making changes on their fast food products, the firm may conduct a survey to gather responses from customers and view the expected response.

Social technology is also important for marketing, interaction with consumers and communications (Klososky, 2010). Due to the increased presence of consumers on social technology tools, the enterprise can use these avenues to communicate directly with customers inform them of new products and changes in the existing products. Additionally, it can be used as a channel for receiving consumer complaints on the existing products. Therefore, the enterprise eliminates any intermediaries that exist between themselves and the consumer in terms of marketing.

Social commerce is another advantage of using social technology for sales and marketing (Klososky, 2010). For McDonalds, social commerce is an advantage because the clients can make orders online and receive the deliveries at their doorsteps. It creates customer loyalty, because the consumers do not have to make their food orders physically, they make them virtually.

Finally, an important aspect of sales and marketing is customer services. Social technology provides a platform for enterprises such as McDonalds to improve on the customer care services. It is important to note that social technology is a lever, which can enable enterprises to increase on service provision. 

                        Thank you and absolutely

References

Klososky, S. (2010). Enterprise social technology: helping organizations harness the power of social media, social networking, social relevance. Austin, Tex.: Greenleaf Book Group Press.

http://books.google.co.ke/books?id=9tTeUrEvrYcC&printsec=frontcover&dq=Social+technology&hl=en&sa=X&ei=pG_0U76SMvH64QTE_4HwCA&redir_esc=y#v=onepage&q=Social%20technology&f=false